“Customer experience” has been an important aspect of business marketing strategy since the beginning of the 21st century. Businesses have been shifting towards a “customer-first” mentality, where their goals align with improving customers’ happiness and satisfaction by taking into consideration all that they think and feel, rather than focusing solely on financial gains. To achieve this customer-centric approach, businesses have taken advantage of technologies to determine customer emotions at a deeper level.Read more
Customer experience is a key factor in creating a successful brand. When it comes to marketing, then it would not be wrong to say that technology offers us the opportunity to manage the customer experience in several respects.Read more
If you’re mapping or want to track your customer journey, there are plenty of things to be kept in mind […]Read more
It’s the age of the customer and the world’s biggest brands are duking it out every day for a greater […]Read more
Understanding the various touchpoints you have with your customers is key to delivering memorable customer experience. Once you’ve mapped out your […]Read more
is the apt framework developed for deploying the right mix of People, Process & Technology in a business with a clear eye on increasing lead conversion, reducing customer acquisition & management cost, and winning customers for life.