How to Improve Your Customer Touchpoints?

Customer Service Support

Understanding the various touchpoints you have with your customers is key to delivering memorable customer experience.

Once you’ve mapped out your touchpoints, it’s often helpful to group them into channels. That’s the focus of this blog post.

Mapped Channels of Customer Touchpoints

1. Websites: refers to customers visiting websites to gather information about a company. Can include both mobile and regular versions of the website.

2. Native Mobile App: refers to customers who download a company’s iOS or Android app, and feedback is gathered about their experience with it.

3. Contact Center: an important touchpoint where customers call for more information or assistance. Online chat is another part of modern contact centers.

4. In Location: refers to actual in-person customer experiences, such as a retail store, restaurant, or hotel.

5. Field Services: customers interact with a company in their homes.

Mapping Your Touchpoints

When you look at all the touchpoints on your map, each of them will likely fall into one of these five channels.

No matter how your customer interacts with you, the ultimate goal is to have a consistent “omnichannel” experience.

When your in-location experience is different from your web experience, or when your web experience is different from the experience a customer has with your native mobile app, this inconsistent CX will create problems.

Customers might feel like the company cares about them after a positive field service experience, but if the contact center fails to provide the same level of experience, the customer will be disappointed.

Keep in mind that if you’re working with a premium brand, all channels will need to deliver an outstanding customer experience. If you’re working with a mid-tier, value-oriented brand, the goal may be to achieve a certain standard throughout each channel, such as professionalism or efficiency.

Gathering Omnichannel Feedback

If you want a consistent omnichannel experience, make sure you are listening to your customers on each channel! You can gather feedback from these five channels in various ways.

For example, you might ask about their most recent experience with a field services representative through an email survey. How satisfied were you with our technician’s most recent visit to your home? Why? Were there any problems? If so, please describe them.

Or you can gather feedback via methods that are channel-specific.

For website feedback, pop-up surveys can ask the customer for feedback while they are on the website or after they leave.

When a customer uses a mobile app, a survey can be embedded into the app asking them to provide feedback.

An interactive voice response (IVR) survey or a computer-generated survey can be used after a customer interacts with a contact center—the system directs the customer to the survey when the call is complete.

We are also seeing more and more text surveys, or Short Message Surveys (SMS), these days as a substitute for email surveys.

The goal is to obtain feedback from the customer in whichever way they prefer to provide you with that feedback.

It will largely depend on the customer. If your primary customers are millennials, they might prefer a text message survey. If you’re working with baby boomers, they probably prefer completing a survey via email at a time that’s convenient for them.

Conclusion

Improving your customer touchpoints is key to creating a seamless and satisfying experience for your audience. From the first interaction to ongoing customer service support, every touchpoint matters. By listening to feedback, streamlining communication, and personalizing interactions, you can build trust and loyalty. Remember, great Customer Service Support not only solves problems but also strengthens your brand’s connection with customers. Start optimizing your touchpoints today to make every interaction count, and watch your business thrive.

Book YOUR FREE DEMO today!!

BOOK NOW

Frequently Asked Questions

Customer touchpoints are all the moments when your customers interact with your brand, like visiting your website, talking to customer support, or seeing your ads. They’re important because they shape how customers feel about your business and influence their decisions to engage or buy.

Focus on understanding your customers’ needs and preferences. Use clear communication, friendly designs, and helpful information to make each interaction valuable and memorable. Personalization can make a big difference too!

Start by mapping out every touchpoint your customer experiences, from start to finish. Identify any weak spots, like slow responses or confusing processes, and prioritize fixing them to create a smoother journey.

Technology like chatbots, CRM software, and data analytics can streamline and enhance customer interactions. For example, chatbots can offer instant support, and analytics can help you understand what’s working and where to improve.

Regularly review touchpoints, ideally every 6-12 months, or after launching new products or services. Stay open to customer feedback and industry trends to ensure your touchpoints stay relevant and effective.

Author Profile

Nitish Kaul
Nitish Kaul
Nitish is a CX Solutionings Expert at DialDesk. He has helped provide our customers with fantastic services and made sure their needs have been met promptly. His knowledge of pertinent business strategies and his decision-making skills help add to the team dynamic by creating positive results for every project we work on. He knows how to get the job done efficiently.


Comments are closed.


Elevate Your Business With DialDesk

What are you waiting for?

Get started with DialDesk
Tell us about yourself

    Contact Sales

    Primary need

    Additional info?

    Optional


    By clicking this, I accept the terms and conditions & privacy policies.

    Create your own personalised Customer winning map

    Customer Winning Map

    CUSTOMER WINNING MAP

    is the apt framework developed for deploying the right mix of People, Process & Technology in a business with a clear eye on increasing lead conversion, reducing customer acquisition & management cost, and winning customers for life.

    Loading
    By clicking this, I accept the terms and conditions & privacy policies.
    DialDesk Whatsapp Number