It’s the age of the customer and the world’s biggest brands are duking it out every day for a greater share of our hearts, minds, and wallets. Customers hold more decision power than ever in an era where information about any company’s products and...
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Understanding the various touchpoints you have with your customers is key to delivering memorable customer experience. Once you’ve mapped out your touchpoints, it’s often helpful to group them into channels. That’s the focus of this blog post. The most common channels Websites: refers to customers visiting...
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As a business head or business owner, you need to find ways to grow your sales and revenue. Exploring different options for profit means leveraging your profit potential. “Marketing automation is a perfect combination of software and strategy. It allows you to nurture your...
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Here are some prospecting tips for you if you want to convert your cold leads into warm prospects: Target carefully You need to be sure that you're spending time with the right companies, titles, geographies and so on. If the person sitting across from...
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Marketing teams spend a lot of time, effort, and money to create compelling campaigns, optimize them to generate leads, set auto-responders and alerts to connect with them promptly, before finally passing the leads to the sales team. Salespeople do not even know marketing terms, but they very well...
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The definition of a customer has changed now. He is no more somebody you sell your products or services because you intend to sell it. The new-age definition of a customer is somebody who will buy product or service from you only because there...
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Email marketing is one of the most important components of customer engagement. Whether it is a webinar email or a cold outreach or a newsletter, our intent is – to get a specific action from the recipient. Here are 10 best practices for email marketing:...
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We have collected some information, I think very useful information regarding changing scenarios of sales in the times of SM impact, you can get surprised by what you are going to learn because one can think that number does not reflect the whole story...
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If figuring out how to grow and effectively manage an In-House team seems like a huge obstacle and will largely distract you from growing your business, it’s a good investment to join hands with a reliable outsourcing partner because as per the old saying,...
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Research shows that 69% of buyers accepted a call from new salespeople in the past 12 months, and 27% of sellers admit that making phone calls to a new contact is extremely effective. Did you know that asking between 11–14 questions during a lead call will...
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