Marketing teams spend a lot of time, effort, and money to create compelling campaigns, optimize them to generate leads, set auto-responders and alerts to connect with them promptly, before finally passing the leads to the sales team. Salespeople do not even know marketing terms, but they very well know their targets and in case they don’t meet them, they often complain about the quality of leads. The leads never seem to close and most of the time, the argument is – Leads quality was not GOOD.

There seems to be a gap between the two functions. The sales team complains about lead quality and the marketing team is usually upset with missed follow-ups for their hard-earned leads. That gap is the absence of lead qualification, which if filled can ensure a better alliance between the two powerhouses of your business – sales and marketing.

WHAT IS LEAD QUALIFICATION?

It is the process where the leads are tested if they are really interested in your product/ services or not before they are forwarded to the sales team. These qualified leads are also called Sales Qualified leads.

WHAT ARE THE DIFFERENT KINDS OF LEADS GENERATED AND HOW THEY SHOULD BE TREATED?

HOW DOES IT IMPACT REVENUE?

HOW MARKETING TEAM CAN ALSO CONTRIBUTE TO LEAD QUALIFICATION?

HOW DIALDESK CAN HELP IN LEAD QUALIFICATION?

Dialdesk is a unique and one of its kind “PAY AS YOU GO” customer support solution. It is a perfect amalgamation of IVR, Dialer, 24*7 human support, Omnichannel enabled suite in an AI-enabled environment. The entire product is hosted on cloud which makes it a powerful customer service tool. Dialdesk drives the complete “customer lifecycle management” for its clients with a thorough focus on delivering customer experience par excellence.

While you are using various sources to generate leads for your business, you need to have an adequate team size, who is trained enough on your product and USP’s to reach out to customers at the first level to filter the leads.

Dialdesk takes a lead in delivering this through our PPT methodology i.e. People |Process | Technology. An amalgamation of all three ensures that your leads are reached out to, the first level information is accurately provided, and the initial Need | Desire | Problem of the prospect is established

PROFESSIONAL PRE SALES SUPPORT:  We employ a skilled and experienced Tele-Marketing team. Innovative training is provided to them to ensure the deployment of accurate information and customer experience.

ROUND THE CLOCK PRESENCE: Leads reached out after 10 minutes lead to a reduction in Lead qualification criteria by 80%. Dialdesk agents are available to respond to your customers 24*7*365 days as we understand the fact that a lead should be called within 10 minutes of its generation as it is going to increase the chance of sales conversion by 9 times

AUTOMATED WORKFLOW: We create automatic workflows for your company taking into account your process requirements that not only improve the process efficiency but also triggers notifications if any task is skipped or missed

CLOUD-BASED SERVICES: This will give you realtime access to get recordings, reports and dashboards, etc etc so that you don’t need to wait for anyone to send you reports, daily, weekly or monthly

CALL RECORDINGS: You get access to online recordings at your fingertips

In the End:

Sales and marketing teams are very different from each other but they strive for a common goal i.e generating more revenue. A lead qualification process will help the sales team by giving them more time for followups and outbound calls and will help marketing teams with data-driven feedback to tweak their campaigns accordingly, and hence the gap between the two departments is filled.

What do you think? How are you currently qualifying your leads? Let’s talk in the comments.

Also, Read:
How to sell like a CHAMPION?

How to sell more in 2020?

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