Influencer Marketing- The Secret to 10X More Traffic & Growth
You may have noticed that over the past few years, there has been a growing trend of beauty and cosmetic brands working with influencers. But what exactly is influencer marketing?
In this blog post, we’ll explore what influencer marketing is and how beauty and cosmetic brands can use it to grow their business.
What is Influencer Marketing?
Influencer marketing is a form of social media marketing that uses endorsements and product placements from influential people to reach a larger audience. Beauty and cosmetic brands can use influencer marketing to grow their business by reaching out to new customers and increasing brand awareness.
There are a few things to keep in mind when using influencer marketing for your beauty or cosmetic brand.
- First, it’s important to find influencers who have a large following but who also align with your brand’s values. You want to make sure that your target audience will see the endorsement as credible.
- Second, you need to create content that is creative and attention-grabbing.
- And finally, you need to measure your results so that you can adjust your strategy as needed.
What are the Benefits of Influencer Marketing for Beauty and Cosmetics Brands?
According to Econsultancy, Almost 60% of fashion and beauty brands have an influencer marketing strategy in place, while a further 21% plan to invest in it over the next 12 months.
There are many benefits to incorporating influencer marketing into your beauty and cosmetic brand’s marketing strategy.
By working with influencers who have a large following and are trusted by their followers, you can reach out to a new audience and build trust with potential customers. Additionally, influencer marketing can help you to build relationships with other industry leaders and continue to grow your business.
How to Reach Out to New Customers with Influencer Marketing?
There is no one-size-fits-all answer to this question, as the best way to reach new customers with influencer marketing will vary depending on the products or services you offer and your target market. However, here are a few tips to get you started:
- Identify which social media platforms your target market is most active on. This is where you’ll want to focus your efforts, as that’s where you’re likely to reach the most potential new customers.
- Find influencers who already have a following among your target market. These influencers will have the ability to reach a large number of potential new customers for your brand.
- Work with influencers to create sponsored content that promotes your products or services. This content should be authentic and relevant to the interests of its followers to be effective.
- Monitor the results of your campaign and adjust accordingly. Pay close attention to how your target market responds to the content and make changes as needed to maximize results.
There are plenty of case studies out there about the success of influencer marketing for beauty and cosmetic brands.
Here are three examples to get you started:
- L’Oreal Paris believes in the power of influencer marketing. The brand that was ahead of the curve when it came to working with micro-influencers. In 2016, they launched their “beauty squad.” This consisted of 5 UK-based bloggers who had smaller followings than some of the more major influencers out there. These bloggers were also diverse in terms of ethnicity and background.
- Maybelline New York partnered with Beauty Influencers Desi Perkins and Katy DeGroot during New York Fashion Week Fall/Winter 2018. The brand also hosted a masterclass with the duo to bring their beauty skills to the main stage. The activity also featured Maybelline makeovers—along with other brand activities—for consumers in New York City throughout the day. By partnering with these well-known influencers, Maybelline was able to bring attention to their brand and product lineups.
- MAC Cosmetics partnered with YouTube star PatrickStarrr on a holiday Campaign in 2017. The two created co-branded content around holiday party looks using MAC products, which was then shared across social media and generated a lot of buzz for the brand. As a result of the campaign, MAC saw a significant increase in online sales during the holiday season.
What are Tips for Effective Influencer Marketing?
There’s no doubt that influencer marketing can be an effective way for beauty and cosmetic brands to reach new customers and grow their business. But how do you ensure that your influencer marketing campaigns are successful?
Here are a few tips:
- Do your research Before you start reaching out to potential influencers, it’s important to do your research and identify the individuals who would be the best fit for your brand. Consider things like their audience, engagement rate, and content style.
- Build relationships It’s not enough to simply reach out to an influencer and ask them to promote your product or service. You need to build a relationship with them first. Get to know them and their audience, and offer them value before asking for anything in return.
- Be transparent Be upfront with influencers about what you’re looking for, what you expect from them, and what you’re willing to offer in return. Honesty and transparency will go a long way in building trust between you and the influencer.
- Set clear goals Before starting any campaign, it’s important to set clear goals so you can measure success. What are you hoping to achieve with this campaign? How will you know if it’s successful?
- Offer incentives Incentives are a great way to attract influencers. By offering free products, discounts, or exclusive access to events, businesses can get their products or services in front of more people. When influencers promote products or services they believe in, it helps businesses build trust and credibility with their audience.
- Keep track of results It’s important to track the results of your campaigns so that you can learn from your successes and failures. By doing this, you can figure out which influencers performed the best, what type of content got the most engagement, and what customers said about the campaign. These are all important factors to consider when planning future marketing campaigns.
How to Find the Right Influencers for Your Brand?
There are a few key things to keep in mind when searching for influencers to work with your brand.
- The first is to make sure that their following is engaged and active. An influencer with a large following but little engagement is not going to be as effective as one with a smaller following but high engagement.
- It’s also important to make sure that their followers are relevant to your target market. There’s no point in working with an influencer who has mostly teenage followers if you’re trying to reach adults, for example.
- To find influencers who might be a good fit for your brand, search for ones who have used similar products or brands in the past and see how they’ve talked about them. You can also look for influencers who have written about topics related to what you sell, such as skin care tips or makeup tutorials.
- Once you’ve found some potential influencers, take a look at their social media feeds to get a sense of their style and see if their aesthetic aligns with your brand.
Once you’ve narrowed down your list of potential influencers, reach out to them and see if they’re interested in working with you. If they are, be sure to send them all the information they need
Influencer marketing can be a great way for beauty and cosmetic brands to reach out to new customers and grow their business.
By working with influencers who have a large following on social media, brands can tap into new markets and get their products in front of potential customers who might not have otherwise heard of them.
If you’re thinking of using influencer marketing to grow your beauty or cosmetic brand, keep these tips in mind to make sure you get the most out of your campaign.