The definition of a customer has changed now. He is no more somebody you sell your products or services because you intend to sell it.
The new-age definition of a customer is somebody who will buy product or service from you only because there is a certain Need|Desire for the product/services and also because it is addressing his problems.
This is a generic definition and the immediate question that arises is how do I reach out to my customers?
Prima-facie this had always existed, but then the universe was bigger with few players on the battlefield. The word “Demanding customer” existed but only in papers or was a very rare phenomenon.
Time changes and so did it change the perception of customers. The quantum of “demanding customers” is huge today and is increasing with every tick of the clock.
Question is how do businesses sell their products|services now?
is the apt framework developed for deploying the right mix of People, Process & Technology in a business with a clear eye on increasing lead conversion, reducing customer acquisition & management cost, and winning customers for life.