Let’s check out some smart ways to generate more leads for your business right now:
All your online lead generation efforts should start with your website. If you are generating traffic to your site – be it from Google, social media, or word-of-mouth – and those visitors leave without taking action, it’s of no good to your business.
Your website needs to be optimized to persuade individuals to do something – whatever that action may be. When it comes to lead generation, typically you are trying to capture a prospect’s contact information, such as their name, email address, phone number, and other qualifying attributes that will aid your selling process. By putting a live chat to your website, you can pursue your customers for conversions. Research says that more than 60% of customers would want to revisit the websites that have live chat on them. (Survey by Bold software)
Outbound marketing involves reaching out to potential customers who might be aware that they have a problem but aren’t actively looking for a solution. Methods such as handing out flyers, buying newspapers, magazines, and TV ads, and advertising on billboards are often condemned for being expensive, casting too wide of a net, and lacking a way to determine the ROI. Moreover, cold calls and cold emails also get a bad rap because they are seen as “salesy” and pushy. And who wants to deal with that? However, despite all these flaws, outbound marketing can be very effective when done in the right way and it also allows you to see the results of your efforts immediately instead of having to wait for weeks, months, or even years. No one appreciates unsolicited sales pitches. Cold calls, cold emails, and ads can be really annoying, especially when you have no interest in the product. That is why it’s so important to make sure that your offer is relevant to the person you are reaching out to.
The concept of inbound marketing was introduced in 2005, in response to the failing effectiveness of outbound marketing. It involves understanding the buyer’s journey and creating content for each stage, with the aim of turning visitors into customers and promoters of your business. Not only does this save cost and improve your return on investment (ROI) in the long run, it also helps build trust, credibility, and loyal relationships with your customers.
There are tons of different ways to do inbound marketing. But if you want to get it right, you need to have the right strategy in place. Creating an inbound marketing strategy involves knowing what your customer wants at a certain point in their journey so you can create content that aligns with their needs and takes them to the next level.
The four stages of an inbound marketing strategy are:
A giveaway or short period offer or contest can generate a ton of email and social leads in a short period of time. It works like this – brands offer a prize in exchange for participants to refer friends, share content, and like your social media profiles.
You can get creative with the prize/reward types as well as the actions needed to collect points (sharing, tagging, referring, etc.).
Email is one of the few online marketing channels that has stood the test of time. In fact, email is 23 years old this year, and it still trumps the top spot on many B2B marketer’s lists of B2B lead generation strategies. It may take time to generate leads through email marketing. But the leads you get are a lot more valuable than the leads generated through various other resources. Every time you are trying for leads through email marketing, there are specific methods that you should follow.
Having the permission of the receiver is very important (if you are sending emails with permission, you will most certainly get something valuable from that person.) The next most important aspect of lead generation through email marketing is the personalization of emails, the person should feel like we are writing specific emails for them, even though they are being automated.
The final focus should be on giving them an offer that they could relate to personally. These offers can move a prospective lead to a real convertible lead. Every human loves offers when they are specific to their habits or behavior and can have a really big impact on them.
Dialdesk can help you to generate leads through outbound and inbound marketing. We have been doing this for more than a decade for many of our clients. Reach out to us in case you are interested to know more on it.