7 Stellar Ways You Can Use Email Marketing To Grow Your Business

Email marketing is one of the most effective ways to communicate with customers and build a sense of trust between them. As an important tool for building customer relationships, email marketing can help grow the customer base of companies and brands, even if they don’t have many followers.

This blog post breaks down exactly when your best bet is to send an email newsletter or promotion and why this particular technique remains successful all around the world.

What is Email Marketing?

Email marketing is a powerful way to connect with customers and build relationships. It’s also an important tool for customer support. By providing timely alerts and updates, you can keep your customers informed and engaged. You can also use email marketing to collect feedback and gather data.

Why Email Marketing is Important for Customer Support?

Email marketing is one of the most important forms of customer support because it allows companies to connect with their customers in a personal way. Email marketing can be used for a variety of purposes, including generating leads, increasing sales, and building relationships with customers.

Well-crafted ones can boost your brand recognition among both current and potential clients and help with grabbing new leads by updating them on the latest delivery dates, discounts, or offerings.

According to the Content Marketing Institute, “31% of B2B marketers say email newsletters are the best way to nurture leads.”

In addition, email marketing can be used to communicate important updates or changes to policies or services. By doing this, companies can ensure that their customers are always aware of what is happening with the company and its products.

Email marketing can be used in a variety of formats such as:

  • Email Newsletter Template:
  • A newsletter is a great way to keep your customers up to date on what’s happening at your business. You can use a template to create your newsletter, or you can customize it to match your brand. You can also use newsletters to collect feedback and data from your customers.

  • Email Blast Template:
  • A blast is a quick, informal email message that you send out to a large number of people. Blasts are an effective way to communicate with your customers. You can use blasts to announce new products or services, share important news, or respond to customer feedback.

  • Customized Email Message Template:
  • If you have a custom message that you want to send out to your customers, you can use a template to create the email. You can also use templates to create email messages that are specific to your business. These templates can help you to keep your message consistent and organized.

  • Email Signature Template:
  • An email signature is a line of text that appears at the bottom of all of your emails. It’s a great way to introduce yourself and your business, and it can also include important information about your company. You can use a signature template to create a consistent look for your emails.

  • Complaint Email Template:
  • If a customer’s experience with your company falls short of their expectations, create an email template that outlines the complaint and asks the customer to provide more detail. This will help you solve the issue faster and build a better relationship with the customer.

  • Resolution Email Template:
  • If a customer’s issue has been resolved, send them an email thanking them for their patience and offer them exclusive deals or discounts on future purchases. This will show that you value their business and appreciate their efforts to resolve it.

Potential Scenarios for Sending Emailers :

Email marketing can also help you manage customer support issues more efficiently. There are a variety of situations in which you should send customers emails:

  • Welcome Email:
  • More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types. (GetResponse, 2020)

    A warm welcome is a great way to kick off your relationship with your customers. Typically, a welcome email should be short and to the point. It should introduce your company (or product/service) while summarizing what they will gain by choosing your business over all others.

    A good idea is to run a contest or giveaway in this email, especially when you’re launching something new or trying to promote a specific service or special offer. Don’t forget to link those that respond directly back to the place where they can sign up!

  • Thank You Email:
  • Thank your customers for their recent purchases, and share with them that you appreciate the customers. By doing so, you’re showing them your appreciation and encouraging a future return. You can also include exclusive offers or discount deals to increase the chance they’ll keep coming back in the future!

    In this email, you will be providing an overview of how your customer has benefited from the products and services that you’ve already offered to them. You should also be outlining a few features that they’ll see in future releases as well. To increase customer satisfaction, you can provide them with exclusive offers or discounts on your next update.

  • Update Email:
  • An update email is a great way to keep your customers up-to-date on the latest developments with your product or service. In this email, you should outline the important changes that have been made – like some new policy, etc., and why they are important, as well as provide any new information or updates that you have, like change in price or shipping time, etc.

    When introducing a new policy, you should include information that will help your customers make educated decisions about what needs to be done next, along with any other pertinent information that will help them make informed decisions.

    In case, there’s an event that your customers are interested in, send them an email to let them know about it. This will encourage them to buy tickets or sign up for notifications so they don’t miss out on the opportunity.

  • FAQ Email:
  • FAQs are vital for any business as it helps gather feedback from customers and find issues in the services your company is currently providing. In this email, outline all the questions that you receive regularly from your customers and provide answers to them. Also include links to further information if necessary, so that your customers can be sure to get the most comprehensive picture possible about the services provided by your company.

  • Sales Email:
  • A sales email should be a perfect opportunity to reach out to new prospects in your niche. If you’re having any sales or exclusive offers, this is the ideal time to let people know.

    It should outline the features of your product or service and why it’s the best option for them.

    You could also include photos or videos to illustrate your points, as well as incentives including free shipping and discounts on future purchases.

    A smart strategy is to segment your email list by relevant interests before you send out sales/product updates.

  • 6 Product / Brand Launch Email:
  • A product/ brand launch email is a great way to announce the launch of your new product or service.

    In this email, you should explain what’s new about your brand/ product and why it’s worth investing in. You can also include photos or videos of how your product looks and works in action, to give your customers a visual representation of what they are buying.

  • Special Days / Seasonal Emails:
  • Holiday emails not only make great updates to your customers, but they can also be an excellent way to reach new leads. If you want to keep the momentum of sales going over the holiday season, we recommend sending out a campaign with timely offers and promotions designed around making people feel special during the season by providing them discounts on your products/services.

    In this email, you should outline all of the exciting new developments that you have planned for the holiday season and why they are worth investing in. You can also include exclusive offers or discounts that are only available during the holiday / special days, to increase the chances of converting a customer into a lifelong buyer.

    You also have flexibility as far as how much content you want to include in your message. That will vary on your business needs and what’s specific to your brand.

Here are some important statistics you should know:

  • On average, B2B companies send one email marketing campaign every 25 days. (SuperOffice, 2020)
  • 66% of marketers believe artificial intelligence is a way to optimize email send times. (Statista, 2019)
  • 78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. (Litmus, 2020)
  • 35% of marketers send their customers 3-5 emails per week. (Not Another State of Marketing, 2020)
  • Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. (Constant Contact, 2021)
  • Marketers who used segmented campaigns noted as much as a 760% increase in revenue. (Campaign Monitor, 2019)
In a Summary:

Email marketing is one of the most powerful tools that businesses have at their disposal. It can drive traffic to your website, build relationships with your customers and help you keep track of what’s happening with them.

When it comes to customer support, email marketing can be an invaluable tool for tracking engagement and understanding which topics are resonating with your customers the most. Here at DialDesk, we offer plenty of resources for templates and advice on getting started.

Read our blog posts for comprehensive guides to the advantages of this helpful service. Also, by subscribing to our newsletter, you can learn more about why this is such a beneficial option for you!

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