As a business head or business owner, you need to find ways to grow your sales and revenue. Exploring different options for profit means leveraging your profit potential.
“Marketing automation is a perfect combination of software and strategy. It allows you to nurture your prospects with highly personalized and useful content that helps you to convert your prospects to happy and satisfied customers”
According to a study conducted by Lenskold Group, 78% of marketers believe that marketing automation plays a very important role in the company’s revenue growth.
On the other hand, 51% of companies are currently not using marketing automation to grow their business. In fact, companies who have automated their marketing has multiplied by 11x since 2011, and the figure is only expected to grow moving ahead.
The top-performing companies, marketing teams, and top marketers are using a marketing automation system to build attractive email campaigns, analyze their performances, and feed their sales teams relevant and qualified leads to achieve a better return on investment.
It’s not that, these companies are 10 times better, smarter, or more capable than you. It’s just that, they simply took advantage of the right tools; tools that can empower them to make better decisions, streamline their sales & marketing processes, and view the entire marketing and sales funnel in one place. The marketing environment is currently dominated by digital, making these abilities essential to your success.
As business head/ owners, you care about more leads (volume), sales qualified leads (quality), and, most importantly, more revenue for your business growth. Not to mention, you want to save time by systemizing your repetitive or non-productive tasks, have accurate data and analytics for your reports and dashboards, and make your job easier rather than harder.
Sources:Liana Technologies – “Marketing Automation Benefits in Numbers”
Thuiswinkel.org and Spotler “e-commerce marketing Trend rapport” (2019)
Adestra “State of Marketing Automation Benchmarks for Success” (2017)
is the apt framework developed for deploying the right mix of People, Process & Technology in a business with a clear eye on increasing lead conversion, reducing customer acquisition & management cost, and winning customers for life.