1. Sephora: Personalization Meets Technology
Sephora is a trailblazer in creating a truly integrated experience. Whether you’re using their mobile app to test a lipstick shade with AR or chatting with a live beauty advisor on their website, the transition between digital and physical is smooth and intuitive. Their Beauty Insider program syncs across channels, letting users redeem rewards in-store or online. Sephora’s focus on customer data integration allows them to offer hyper-personalized recommendations—a game-changer in CX.
2. L’Oréal: Empowering Beauty Through Innovation
L’Oréal has embraced omnichannel strategy not just to sell, but to connect. Through virtual try-ons, personalized skin consultations, and content-rich eCommerce platforms, L’Oréal creates an immersive environment for consumers. Their acquisition of AR and AI startups shows just how seriously they take innovation. What’s more, L’Oréal’s loyalty programs and communications remain consistent whether you’re engaging with a brand like Maybelline or Lancôme—making every interaction feel familiar and cohesive.
3. Estée Lauder: Luxury Service, Everywhere
Estée Lauder understands that luxury isn’t just about product quality—it’s also about how you’re treated. Their omnichannel strategy includes live consultations, tailored email campaigns, and follow-ups that make online shopping feel as attentive as an in-store visit. Their website remembers your preferences and history, while their in-store beauty advisors have access to that data to continue the conversation face-to-face.
4. Glossier: Digital-Native Done Right
As a brand that started online, Glossier is the poster child for cohesive digital experiences. They’ve built an engaging, community-driven platform where social media, eCommerce, and customer support all speak the same language. Whether you’re sliding into their DMs or browsing product reviews on their site, Glossier’s tone and service are consistent, friendly, and deeply customer-centric.
5. Fenty Beauty: Inclusivity That Resonates Across Channels
Fenty Beauty’s mission of inclusivity is more than a brand promise—it’s embedded into their entire customer journey. Their product range, marketing campaigns, and store experiences all speak directly to a diverse, global audience. Online quizzes, mobile-first content, and responsive customer support make it easy to find the right match, wherever you are. Rihanna’s brand proves that when your message and service are aligned across platforms, customers feel empowered and understood.
As a customer care representative, I spend most of my time looking for ways to better serve our customers. This blog has some great tips that will definitely be useful in the future.
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