Why Employee Engagement is a Game-Changer in Call Centers?
1. The Ripple Effect on Customer Satisfaction
Happy employees are engaged employees—and engaged employees bring about happy customers. In fact, Gallup research reveals that the most engaged teams in organizations boost customer ratings by 10%. A call center provider is one such example where employee engagement became the primary focus and its first-call resolution rate went up by 15%. How? By cultivating a culture of accountability, recognition, and support.
Thought to ponder: Would you trust a call center that doesn’t take care of its employees to care for your customers?
2. Productivity Peaks with Engagement
Employees who are engaged are 21% more productive compared to their counterparts who are disengaged. In contrast, where efficiency is the reigning monarch, this productivity could make a difference in reducing waiting times, faster resolutions, and better customer retention.
Picture this: A highly equipped team, motivated through meaningful engagement initiatives—twice the efficiency, double the impact.
Example: Leading call center providers introduced gamification in their daily activities. Through converting metrics into friendly competitions, they were able to notice an increase of 30% in productivity.
3. Reducing Turnover Saves Costs
The high annual call center turnover rate is greater than 30%. And each replacement costs thousands of dollars in recruitment, training, and lost productivity. Hiring alone is just a feel-good strategy; it is actually an expense-reduction approach.
The companies that spend on engagement with robust call center solutions see their turnovers reduce as much as 25%. And the after-effect is that of an experienced workforce providing world-class customer services.
Think About It: If retaining one engaged agent is going to save your business a thousand dollars, why invest in engagement?