Beauty brands have always relied on word-of-mouth marketing to drive sales. But with the explosion of social media, there’s a […]Read more
Increasing customer retention rates by just 5% can increase profits by between 25% and 95%. (Bain and Company) Factoring in […]Read more
Customer loyalty is king for any business. Ensuring you have a loyal customer base is important for many reasons. It […]Read more
The beauty and cosmetics industry is always changing, and keeping up with the latest trends can be a challenge. But […]Read more
Remember that not every customer wants to engage with your brand through the same digital channels. Just because someone browses […]Read more
is the apt framework developed for deploying the right mix of People, Process & Technology in a business with a clear eye on increasing lead conversion, reducing customer acquisition & management cost, and winning customers for life.