Difference Between Telemarketing Companies and Telesales

Inbound and Outbound

Overview

1. Two related but distinct concepts in customer interaction are “telemarketing” and “telesales,” which are usually used interchangeably yet represent two distinct functions: awareness and generation of leads versus closing deals.

2. In reality, however, it’s much more complex than just that. This blog goes further in the main differences.

3. It explains their roles in inbound and outbound call center environments and why this is essential to businesses.

Introduction: Telemarketing vs. Telesales—Are They Really the Same?

Now imagine you own a business. You hire a call center to get through to potential clients but, six months later, the result is less than anything you expected. Why? You probably confused telemarketing with telesales or vice versa.

I have seen many businesses make the mistake of believing telemarketing and telesales are synonymous, even though they indeed come in two different ends. The approaches and objectives between the two are totally disparate. Knowledge of this distinction can unlock business strategies that better connect with their audience.

So, let’s unravel the differences between these two powerful tools and how they operate with the help of Telecom Service Provider. Trust me, by the end; you’ll see these services in a whole new light.

Breaking Down Telemarketing and Telesales

What Is Telemarketing?

a. Definition: Telemarketing is communication with customers who are likely to buy a product. It involves creating brand awareness, generating leads, or gathering market research. It forms a more comprehensive process that often leads to sales but not directly.

b. Focus: Explaining and educating rather than direct conversion.

c. Example: A telemarketer calls to introduce a new product to get feedback to perfect its market fit.

d. Stat: 68% of businesses assert that telemarketing plays an important role in their lead generation activities.

What Is Telesales?

a. Definition: Telesales is more direct activities targeted to close deals and convert those leads into paying customers.

b. Focus: Persuasion and conversion rather than the scope of outreach.

c. Example: A telesales agent calls up an inquiring prospect to offer discounts and close a sale.

d. Stat: 48% of businesses indicated that telesales directly contributes to revenue generation.

Key Differences Between Telemarketing and Telesales

 

Inbound and Outbound Call Center

How They Fit Into Call Centers?

Inbound and Outbound Call Centers

Telemarketing and telesales flourish within inbound and outbound call center setups.

a. Inbound Call Center: Deal with query calls that can eventually turn into telesales.

b. Outbound Call Center: Deal with outreach. Outreach is one of the best premises for implementing telemarketing.

The Symbiotic Relationship Between Telemarketing and Telesales

Though fundamentally different, telemarketing and telesales interrelate. For example,

a. Telemarketing Generates Leads: Find potential buyers.

b. Telesales Converts Leads: Telemarketing as it builds on it to seal the deal

Thoughts To Ponder

1. Will telemarketing continue without telesales, or are these two roles held together forever for sustainability?

2 How does the use of AI in both Inbound and Outbound call centers blur the distinction between the two?

3. Should a business spend the same amount on telemarketing as it does on telesales or vice versa?

Key Takeaways

1. Understand Objectives: Telemarketing and telesales are two distinct, yet interdependent, roles.

2. Choose the Right Approach: Align your strategy with business goals, whether brand awareness or direct sales.

3. Leverage Technology: Tools like CRMs and AI can add value to both Telesales and Telemarketing Companies.

4. Balance Your Investment: Both are equally important as part of an umbrella customer engagement strategy.

Frequently Asked Questions

Telemarketing is an activity in which various types of activities include market research, generation of leads, and promotion of products or services. Telesales emphasizes the sale of products or services directly through a phone call.

Telemarketing companies commonly employ cold calling, surveys, and outreach campaigns to develop and generate leads. Conversely, the telesales teams typically deal with leads that are already prequalified or have expressed a level of interest.

Good communication and research skills are essential for a telemarketer as they are required to gather appropriate information with the target potential customers. The telesales agents require persuasive selling skills, product knowledge, and the ability to close deals over the phone.

Yes, success in telemarketing is measured by many factors, often including lead conversion rates and appointment setting, while it’s the case of success in telesales mainly by sales volume, revenue generated, and average deal size.

Absolutely! Many companies integrate both strategies to maximize outreach efforts—using telemarketing to generate and nurture leads while employing telesales to convert those leads into customers.

Author Profile

Varuna Raghav
Varuna Raghav
As a CX and marketing specialist, Varuna Raghav has more than 15+ years of experience in her name. Her enriching input has been valuable to the brands and organizations she's worked with.

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