Top CX Trends Indian Companies Shouldn’t Ignore

Customer Experience & Engagement

Overview

● This blog explores the most crucial CX (Customer Experience) trends that Indian companies must embrace to stay relevant, retain customers, and unlock revenue opportunities in 2025 and beyond.

● It highlights where Indian businesses stand today, where customer expectations are heading, and what specific strategies and technologies brands can implement to improve Customer Experience & Engagement across sectors.

Introduction

With every call, chat, or click your customer places, there is a story. And in India’s multi-faceted, digitally abuzz market, that story goes quickly.

The contemporary Indian customer is not merely purchasing a product—they’re purchasing a sensation, an experience, a trip. Whether they’re purchasing a ₹300 t-shirt online or writing to request a service on WhatsApp, what they feel decides the way they interact—and if they’ll return.”.

Indeed, as per a PwC report, 59% of Indian consumers will leave a brand after several negative experiences—despite loving the product. And the surprise? 32% will do so after one. (Source: PwC India, 2023 CX Survey)

This makes Customer Experience & Engagement a growth driver, rather than a support function. A brand creator. A market separator.

That old “customer service” playbook does not cut it anymore. Indian companies—startups, legacy businesses, or unicorns—must recognize one fundamental change:

CX is not just a department. It’s the business.

So let’s take a look at what that implies in India today.

1. The Rise of AI-First, Human-Enhanced Support

AI is not replacing agents, but supercharging them. Indian companies are turning increasingly to:

  1. AI chatbots for Tier 1 queries
  2. Auto-tagging technologies to classify calls and messages based on urgency or sentiment
  3. Artificial intelligence-powered voice assistants on IVR and WhatsApp

Example: DialDesk customers in the FMCG segment leverage AI to cut average resolution time by 37% without sacrificing the human touch.

Why It Matters: Indian shoppers are digitally native but emotionally influenced. Both speed and empathy in balance win.

2. Regional Language + Hyperlocal CX = Gamechanger

India has 22 official languages. To ignore this is to ignore millions of voices.

Brands are now localizing:

● WhatsApp support in local languages
● Chatbots that understand Hinglish, Tamil, Bengali, etc.
● Voice IVRs that understand cultural nuances

Stats: 76% of Indian internet users want content in their own language. (Source: KPMG India, Google Report)

CX Tip: Hyperlocal isn’t just language—it’s context, festivals, and regional relevance.

3. Conversational Commerce on the Rise

WhatsApp isn’t just a support tool anymore—it’s a storefront.

From cart abandonment nudges to end-to-end ordering via chat, conversational commerce is driving:

● 15–20% additional conversions
● 3X greater engagement compared to email/SMS

How Indian brands are leveraging it:

● Retailers are providing “Shop via WhatsApp”
● Pharma and wellness brands are sending health tips + order links
● Edtechs are doing doubt-solving live on chat

This isn’t the future. It’s now.

4. Personalization Powered by Data (But Respectfully)

Customers expect brands to know their:

● Past orders
● Preferred channels
● Complaints (and their resolutions)
● Timing preferences (when they usually engage)

But also expect respect for privacy.

Principal tools making this possible:

● Integrated CRM + telephony + chat
● Unified dashboards
● Behavior and sentiment-based customer segmentation

Effect: Personalized experiences can boost customer satisfaction by 80% and revenue by up to 15%. (Source: McKinsey, 2023)

5. Emotional CX: Because People Remember How You Made Them Feel

Leave metrics aside for a moment—feelings are important.

Brands are now quantifying:

● Customer sentiment after each interaction
● Emotional triggers in calls/chats
● Tone of voice (via AI tools)

They’re designing experiences that feel:

● Helpful
● Reassuring
● Friendly
● Empowering

Indian Example: A D2C brand sends handwritten thank-you notes with each delivery. Result? 4.7/5 average NPS.

6. From Call Centers to CX Engines

Indian contact centers are evolving into Customer Experience Engines.

What’s Changing:

Customer Experience

CX Engines Now Combine:

● Trained agents
● Smart IVR and CRM
● Real-time data
● AI + human blend

Thoughts to Ponder

● Are you monitoring customer effort alongside customer satisfaction?
● Is your CX team included in sales and marketing insights?
● Have you compared how your CX is performing across Indian regional markets?
● Do you understand why customers exit—not merely when?

These are questions that warrant exploration. Because exceptional CX isn’t reactionary. It’s strategic.

Wrap-Up

The Indian Customer Experience & Customer Engagement landscape is transforming rapidly—fuelled by digital-first habits, increasing expectations, and tech-facilitated opportunities.

Indian companies that view CX as a growth driver, rather than a cost factor, will capture hearts and markets.

What’s important today is no longer how quickly you respond but how genuinely and intimately you engage?

Key Takeaways

● AI + human CX is the future of fast, empathetic support.
● Hyperlocal, regional, and vernacular experiences earn long-term trust.
● Conversational commerce is fueling deeper engagement and revenue.
● Personalization succeeds—but only if it honors the customer.
● Emotional CX design is the key in a high-churn, high-choice world.
● Indian call centers are transforming into strategic, results-oriented CX engines.

Conclusion

The brands that will rule India’s future aren’t the ones with the most screaming ads. They’re the ones making every customer feel heard, valued, and remembered.

In a market as complex, vibrant, and competitive as India, CX is not a choice—it’s a matter of existence.

It’s time to take action, change, and align with what your customers really desire: a seamless, human, and hyper-personal experience.

Ready to turn CX into your growth engine?

DialDesk enables Indian businesses to deliver unforgettable customer experiences—24x7x365.

With collective, smart, affordable CX solutions, we ensure no customer is left behind and no lead is lost.

Speak with us today! Let’s make customer experience your greatest differentiator.

Request for a FREE DEMO today!

FAQs

Personalization has a direct impact on buying decisions of Indian consumers. Brands that use data and AI to personalize experiences get improved conversion rates and better customer loyalty.

AI, particularly generative AI, drives chatbots and virtual agents that offer instant, tailored assistance, sentiment analysis, and customers need anticipation, making experiences faster and more relevant.

It involves presenting customers with a unified, integrated experience across all touchpoints-web, mobile, social, chat, and in-person-so that they can transition between channels seamlessly.

Yes, most of them are making investments in AI-driven chatbots and automation to manage repetitive queries, enhance efficiency, and free human agents to work on higher-order tasks.

AR facilitates engagement by enabling the visualization of products or interactive support, while IoT delivers real-time information for proactive service and customized experiences.

Author Profile

Deepak Kashyap
Deepak Kashyap
A CX expert, keynote speaker, and author, Deepak Kashyap has over 25+ years of experience. His talks on the subject are published on most prestigious forums, and his books have helped to spread awareness about how improving customer experiences can boost sales. Deepak is a prominent speaker who shares his expert opinion about customer experience.


Comments are closed.


Elevate Your Business With DialDesk

What are you waiting for?

Get started with DialDesk
Tell us about yourself

    Contact Sales

    Primary need

    Additional info?

    Optional


    By clicking this, I accept the terms and conditions & privacy policies.

    Create your own personalised Customer winning map

    Customer Winning Map

    CUSTOMER WINNING MAP

    is the apt framework developed for deploying the right mix of People, Process & Technology in a business with a clear eye on increasing lead conversion, reducing customer acquisition & management cost, and winning customers for life.

    Loading
    By clicking this, I accept the terms and conditions & privacy policies.
    DialDesk Whatsapp Number