To stay ahead in the vast ocean of competitors, you have to do more than implement incremental improvements. You need to find the areas where you can provide unique value, create barriers to entry and generate stickiness with your audience. You need to embrace...

What is an omni channel? Wikipedia defines Omni channel as a cross-channel content strategy that organizations use to improve their user experience. Rather than working in parallel, communication channels and their supporting resources are designed and orchestrated to cooperate. Omni channel implies integration and orchestration of channels such that...

“Your success in life isn’t based on your ability to simply change. It is based on your ability to change faster than your competition, customers and business”– Mark Sanborn Organizational change is no choice and in fact is essential for a company to move...