In today’s digital age, customers expect a seamless and consistent experience across all channels – online, in-store, and on social media. Omnichannel customer engagement aims to provide this by integrating multiple communication channels and systems to create a holistic view of the customer. However, implementing an omnichannel strategy brings its own set of challenges, such as ensuring a consistent brand experience and meeting customer expectations for immediate response and resolution. In this article, we will explore these challenges and discuss best practices for overcoming them. Here are some major challenges of omnichannel customer engagement: