The way the world does sales has changed now.
Customers, especially B2B customers, look for speed and efficiency in the sales process.
Sales teams that are failing to adapt to the now-or-never expectation of their prospects will lose prospects to their speedier competitor.
The businesses that are succeeding in this competitive environment recognize that their tools, expectations, and service need to be top-tier.
Sales have experienced a tectonic shift on a fundamental level — one with the power to change how businesses operate, how revenue flows, how deals are closed, and how every SDR and AE on your team contributes.
So, what is the shift?
And, more importantly, what should you do about it?
Speed to Lead is Dead
We talk a lot about speed to lead.
Is it important? Absolutely, yes.
Instant leads always close faster and at a higher rate than leads that are contacted even minutes after the form submission.
Dialdesk enables sales teams to turn inbound leads to instant bookings.
In other words, our software has removed the concept of speed and turned it into an instantaneous click-to-call-to-close process.
It is no longer about speed.
Sounds dramatic, but it’s the truth. Speed to lead is dead.
In short, the change is this — even the fastest speed to lead is too slow.
What sales needs now is Instant Inbound.
Instant Inbound cuts speed to lead time down to zero by allowing leads to book a meeting directly from your inbound form, turning your inbound leads into qualified meetings, instantly.
Instant Inbound is the perfect standard of inbound marketing best practices that our customers have been achieving for years, but the market has been stuck talking about speed to lead.
Soon B2B marketing teams will no longer be measuring how quickly they can respond to a lead because anything slower than instant is simply too slow, and, yes, even obsolete.
Instant Inbound: B2C World
Within the B2C sales process, instant inbound has been existing for years.
If you want to watch any MOVIE on Disney Plus, you’re going to go to your Disney Plus app on your TV, find the movie and start watching.
Instantly.
We don’t really wait around for stuff.
We get it when we want it, which is just instant.
Imagine walking into any car dealership asking for a test drive of any car that’s on display on their lot.
The salesperson responds with “Please leave your contact information and I’ll try to get back to you in a few days to schedule a time for you to come back.”
That will never happen. But that’s the rough reality of today’s B2B selling experience.
As consumers, we would expect better.
Since B2B buyers are people too, they want to buy software the same way they want to buy any car or Web series
Although the buying process between B2B and B2C is different, the human component is not. We’re still dealing with human beings who want rapid responses, quick decisions, and closed deals — on both sides of the selling table.
Hence instant inbound is going to be the gold standard, the status quo for B2B sales from here on out.
Here are a few of the standout changes:
By making customers happy, you convert customers into your brand evangelists and that is priceless.
Instant Inbound is The Future of Successful Sales
We believe that because the world is becoming more and more automated
Connection — instant connection — matters more now than ever before.
Even though the way buyers and sellers connect is changing, the buying experience should still feel connected, seamless, and easy.
The DialDesk platform helps people connect with their customers simply, and more importantly, it happens instantly.
The B2B sales experience should be 100% customer focused. And key target should be Customer Delight
And the best way to do so is to satisfy their needs, desires, or problems instantly. That should be the priority.
Your scheduling software should not be a barrier to a thrilled customer. It should be the method of causing that customer to be thrilled.
DialDesk gives INSTANT INBOUND by using a nexus of Human Knowledge and support and advanced technology and that too 24*7*365 so that your customers can get the desired information INSTANTLY
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Read moreYou’re doing all the right things. You’re friendly, you’re responsive, you’re on top of customer issues and you’re constantly delivering […]
Read moreAuthor Profile Nitish Kaul Nitish is a CX Solutionings Expert at DialDesk. He has helped provide our customers with fantastic […]
Read moreCustomer service KPIs (Key Performance Indicators) are the tools that help you understand how your customer service is performing. KPIs help you identify if you’re meeting your business goals, how well your agents are performing, and how your customer satisfaction is trending. They’re important because they provide actionable data you can use to improve your customer service.
Read moreLet us say that you own nothing but sheep. So one day you are out grazing the flock and all […]
Read moreNo matter what industry your business is in, every business has the same goal: Keeping your Customers! Customer retention is […]
Read moreAn effective ticketing system tracks and manages customer interactions, and makes it easier for support departments to manage their efforts. Data gleaned from these help agents provide personalized service and streamline operations, which helps support staff coordinate their efforts and automate tedious (and often time-consuming) tasks, facilitating both personalized service and faster resolution.
Read moreAuthor Profile Deepak Kashyap A CX expert, keynote speaker, and author, Deepak Kashyap has over 25+ years of experience. His […]
Read moreGlobally, the E-Commerce Market is expected to reach USD 16,215.6 billion by 2027, growing at a CAGR of 22.9% during […]
Read moreOrganizations need a resilient strategy for customer retention that makes sense in relation to current market conditions. Many companies are already prioritizing customer experience as it can be more profitable, yet it is still important for organizations to look ahead and identify any changes coming ahead of competitors in the market, who might not have made the same move yet.
Read more“Customer experience” has been an important aspect of business marketing strategy since the beginning of the 21st century. Businesses have been shifting towards a “customer-first” mentality, where their goals align with improving customers’ happiness and satisfaction by taking into consideration all that they think and feel, rather than focusing solely on financial gains. To achieve this customer-centric approach, businesses have taken advantage of technologies to determine customer emotions at a deeper level.
Read moreOn the whole, it is best to be quickly responsive when it comes to consistently responding to leads. Ready responsiveness helps expedite client requests, which will save you money on several levels. You’ll have access to a larger pool of customers while keeping uninterested consumers from slipping away and ultimately decreasing your number of potential sales. Please read the blog below that pertains directly to the benefits of kick-starting your lead response times today!
Read moreThis blog will help you take a closer look at what cloud telephony is and How does Cloud telephony work to benefit your business. It also makes it easier for employees to collaborate, share knowledge, and for companies to track conversations in real-time.
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