How To Make Sure Your Emails Get Delivered In 2024

How To Make Sure Your Emails Get Delivered In 2022

Cold email deliverability is a tricky thing to master!

It’s one thing to send out a cold email and it’s quite another to get a reply.

While it may seem simple, there are many things you need to know about cold email deliverability – if you want to be successful.

This Ultimate Guide to Cold Email Deliverability in 2024 & Beyond is a step-by-step framework that will help you to design, compile and deliver cold emails without risking your reputation or your future business contacts.

Here’s the simple truth about cold email deliverability – your cold emails will only deliver if you have the right elements. Read more to know these elements.

For those unfamiliar with the term, “cold email” refers to using email to contact someone you have not previously corresponded with.

So let’s start with this hot discussion: is your email being delivered?

According to EmailToolTester, “11.1% of all emails never reach the mailbox because of deliverability issues.”

From abandoned shopping carts to spam traps, email deliverability is a constant struggle for marketers.

When it comes to email marketing, deliverability is the ratio between emails sent and received by your target audience. It’s an essential metric that tells you if your email is getting through.

The email deliverability rate is the percentage of emails that are successfully delivered to the recipient’s email inbox.

If you have a low deliverability rate, it means that a lot of your emails are landing in a spam or junk folder. This can impact your total number of email subscribers as well as your sales, as you will be sending a lot of emails to the wrong people.

Cold Email Deliverability Factors

Cold email is powerful because it gives you a chance to start a conversation with your audience. For the most part, cold email works, at least in the B2B space. However, it’s not without its challenges.

The biggest challenge when it comes to cold email deliverability is ‘spam’.

When you send a cold email, you are sending emails to people who have not opted in to receive your emails.

This means that your emails are going directly to their inboxes — without any prior interaction.

This usually scares marketers away from using cold email as a marketing strategy.

However, as long as you follow the right practices, you can maximize your chances of success.

Let’s look at how you can avoid this and ensure high email deliverability in the future.

Defining your Target Market

There is no one-size-fits-all answer to the question of how to make cold email deliverability successful. However, there are a few key factors to consider when designing your campaign.

  • Define your target market. This will help you determine what kind of content and format is best for reaching your target audience.
    For example, if you are targeting business owners, you may want to send content that is geared toward their needs.
  • Make sure your email content is relevant to your target market. If you are targeting tech enthusiasts, make sure your email content is technology-related.
  • Email content needs to be well-written and formatted. This will help it stand out and be more likely to be read by your target market.

Crafting Your Message

When sending a cold email, the most important thing is to craft a message that will be effective. Remember the following when writing your cold email:

  • Make sure your subject line is catchy and relevant.
  • Use strong visuals and bold fonts to grab attention.
  • Keep your email short and to the point & personalized, if possible.
  • Proofread your email for typos & grammar mistakes.

Designing Your Email

To be a successful cold email sender, you first need to design an effective email.

  • The subject line: Your subject line is crucial! Make sure it grabs the recipient’s attention and contains the key information about your email.
  • Your opening paragraph: This paragraph should introduce your message and explain why the recipient should read on.
  • The body of the email: You should include a clear call to action, as well as any relevant links or images. Make sure your text is easy to read and formatted correctly.

Testing and Optimizing Your Email

Testing your email will help you identify any issues that might be preventing it from being delivered.

Once you have identified any issues, you can optimize your email for maximum delivery.

This includes adjusting the size of your images, using proper fonts and formatting, and ensuring that your email is properly sent out.

Setting Up Your Email Signature

To be successful with cold emailing, you need to have a good setup. One of the most important things you can do is set up your email signature. This will help you to identify yourself and your company in your emails.

  • Include links to your website and social media pages in your signature, if you want.
  • Make sure all of your text is legible and that the images you use are high-quality.
  • Make sure that your email signature is clickable so that people can easily find the link to your website or social media page.

Follow-Up Techniques

One of the key elements to a successful cold email campaign is following up with your contacts. This helps to ensure that you are making a connection and that they are interested in what you have to say.

Several follow-up techniques can be used to achieve this goal.

One approach is to send a personalized message after sending the cold email. This can show that you took the time to read the email and understand their needs.

It can also show that you are interested in meeting them and that you are willing to take the initiative.

Another common follow-up technique is sending an update or summary of what was discussed in the original email.

This can show that you took the time to listen and understand their needs.

It can also help to build rapport, which is key in a cold email campaign.

Whatever follow-up technique is used, it is important to make sure it is done correctly.

Poor follow-up could ruin all chances of a successful cold email campaign.

Bottom Line

So, don’t let your email get buried in the spam folder!
While there are no hard-and-fast rules, the above tips should give you a good starting point for measuring your email deliverability rates in a way that at least gives you a general idea of how your emails are faring.

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Author Profile

Varuna Raghav
Varuna Raghav
As a CX and marketing specialist, Varuna Raghav has more than 15+ years of experience to her name. Her enriching input has been valuable to the brands and organizations she's worked with.

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