How to do cart abandonment recovery?

How to do cart abandonment recovery?

How to restore abandoned carts more effectively than your competitors?

You might be shocked by your high cart abandonment rate if you’ve ever looked at your abandoned checkouts under “Orders” in your E-commerce store. The average online store’s cart abandonment percentage, according to Baymard, is 69.23%. Despite the large quantity, abandoned cart recovery is a practical and affordable option. For online business owners, mobile optimisation and testing are crucial because 85.65% of cart abandonments happen on mobile devices.


“Every abandoned cart represents a lost sale. This can have a significant impact on the bottom line of an online retailer.”


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Why is cart abandonment recovery important?

The recovery of abandoned carts has many advantages. It first aids in rising sales. By contacting customers who have abandoned carts and urging them to finish their purchases, you may increase your store’s sales and profit. It is less expensive to get a client into your sales funnel than to search for a new one to promote to. Retargeting advertising is frequently inexpensive, and cart abandonment emails are an additional low-cost way to increase purchases.

Second, you may better pinpoint the root of poor sales when you recover abandoned carts. Your product pricing may be too expensive for the typical buyer if a product discount is successful in recovering abandoned carts. Your shipping charges can be excessively high if clients from the same nation continuously remove items from their shopping carts. To make it more reasonable for your overseas consumers, you might need to set a minimum order amount for free delivery. Working to recover abandoned carts makes you a better store owner since you begin to see ways to grow your company. It enables you to improve sales by better converting your store’s design.

Even though the buyer abandoned their basket, it is important to remember that they showed interest in the goods. Customers who started buying your goods but then abandoned their basket would be glad to finish it. The assumption that customers choose not to purchase a thing is a mistake that shop owners frequently make. For your store, even a tiny discount to retrieve abandoned carts might be worthwhile.


Cart abandonment recovery can be a successful strategy for online retailers. Studies have shown that up to 30% of abandoned carts can be recovered.”


How to do cart abandonment recovery?

Push Alerts

On occasion, a button inquiring if you want to subscribe to push notifications appears when you visit a website. Push notifications can be used to remarket to customers who have clicked “allow.” Use E-commerce settings to access a push notification app. Sending clients who have abandoned their carts tailored push messages will increase your abandoned cart recovery rate. You may even provide those clients with exclusive deals to entice them to retrieve any cart abandonments. Although it is best for reminders to be sent within the first 24 hours, you are free to arrange for them to go out a few minutes after a shopping cart is abandoned.

Ads That Retarget

Retargeting advertisements can accelerate the recovery of abandoned carts by showing customers the specific item(s) they left behind. A Facebook pixel or Google RSLA must be added to your store in order to show each individual consumer the particular item they abandoned. Retargeting advertisements are successful in recovering abandoned carts, and they don’t require highly developed marketing abilities to be successful.


Email One method that is frequently used to decrease cart abandonment is email. Due to the daily deluge of emails, its efficacy may be lower than push alerts and retargeting advertisements. Also, most emails aren’t sent to the client’s primary mailbox. Concentrate on writing a fantastic subject line to make a successful abandoned cart email. In order to get the most open and inspire clients to buy your goods, you should test a variety of subject lines. You’ll need to invest time in testing various copies, offers, and layouts to increase the efficacy of your abandoned cart email and increase the percentage of abandoned cart recoveries.


Author Profile

Varuna Raghav
Varuna Raghav
As a CX and marketing specialist, Varuna Raghav has more than 15+ years of experience to her name. Her enriching input has been valuable to the brands and organizations she's worked with.

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