7 Amazing Omnichannel Marketing Examples for Beauty Brands

7 Amazing Omnichannel Marketing Examples for Beauty Brands

Omnichannel marketing is about providing a seamless customer experience across all channels. And, while it can be a challenge to get right, when done well it can be extremely effective!

In the beauty industry, omnichannel marketing is especially important given the wide range of products and services that are available. Beauty brands need to be able to provide a cohesive experience whether customers are shopping in-store, online, or through a mobile app.

Here are some great examples of 7 beauty brands that are doing omnichannel marketing right:

  • M.A.C. Cosmetics

    M.A.C Cosmetics is doing omnichannel marketing right. The brand has a strong online presence, but they also have physical stores across the globe.

    M.A.C Cosmetics offers unique experiences in both their online and offline channels. Their website features exclusive online-only products, as well as exclusive online discounts and offers. And, their brick-and-mortar stores offer services, like makeup consultations, product demos, free samples, virtual “try-on”, and in-store personalization with MAC’s WeChat mini-program.


    Sephora is another beauty brand that excels at omnichannel marketing. The brand has a robust online presence, with a website & app that offer exclusive online deals and products.

    Sephora offers a unique shopping experience both online and in physical stores. Customers can order online and pick up their purchases in-store, or they can take advantage of Sephora’s in-store beauty services. Sephora has also invested in augmented reality (AR) software that allows customers to try on products using immersive technology.

  • L’Oréal Paris

    L’Oréal is another beauty giant that’s doing omnichannel marketing right. The brand has a strong online presence, with a website and social media platforms that offers exclusive online deals and products.

    The brand has also built a community of beauty enthusiasts who share their brand stories on social media, which gives the brand mileage as well as visibility. Being active and suggesting products and solutions to customers is another way the company has helped create a successful social media following.

  • Ulta Beauty

    Ulta Beauty is another beauty brand that’s doing omnichannel marketing correctly. The brand is focusing on creating highly personalized customer experiences – across channels and at a large scale. Ulta Beauty is making smart investments to improve their customer experience.

    The brand has recently engaged a SAAS platform to manage their marketing and customer engagement programmes.This effort will revolve around making sure that offers are delivered in a timely and relevant manner, thus avoiding any irrelevant offers or communications oversaturation.

  • SUGAR Cosmetics

    SUGAR Cosmetics is a beauty brand that has a great omnichannel marketing strategy. They have a strong online presence with an informative website that offers exclusive online deals and products. They also have brick-and-mortar stores in select cities so customers can try out products before making a purchase. omnichannel strategy helps the brand appeal to a wider range of customers.

    The brand has been able to build a community of beauty enthusiasts and loyal customers who are engaged with the brand on multiple levels. They have also engaged a lot of influencers to reach out to their target audiences. The brand further plans to maintain a strong presence across all channels.

  • The Body Shop

    The Body Shop is a beauty brand that is well-known for their omnichannel approach. They have a strong presence in brick-and-mortar stores, on social media, and in e-commerce.

    The Body Shop has always been a customer-centric company, and they make it easy for their customers to shop however they want, whether it’s in-store, or online. What’s impressive about The Body Shop is the way they personalize the omnichannel experience for each customer. Whether a customer is looking for a new skin care routine in-store or online, The Body Shop provides a unique and tailored experience that leaves them feeling seen and appreciated.

  • NARS

    NARS is a high-end beauty brand that has been successful in implementing omnichannel marketing strategy. The brand has physical stores, an e-commerce site, as well as a strong social media presence. NARS uses its various channels to drive traffic to its website and increase sales.

    NARS offers loyalty rewards for customers who make purchases both online and in-store. The brand also frequently hosts events and provides exclusive content and deals to members of its loyalty program.

    All of these factors have contributed to NARS success in omnichannel marketing. The brand has been able to reach a wider audience, increase sales, and create a community of engaged customers.


There is no doubt that omnichannel marketing is the way of the future, and these beauty brands are leading the charge. By providing their customers with a seamless experience across all channels, they can build loyalty and drive sales.

Author Profile

Varuna Raghav
Varuna Raghav
As a CX and marketing specialist, Varuna Raghav has more than 15+ years of experience to her name. Her enriching input has been valuable to the brands and organizations she's worked with.

2 responses to “7 Amazing Omnichannel Marketing Examples for Beauty Brands”

  1. As a customer care representative, I spend most of my time looking for ways to better serve our customers. This blog has some great tips that will definitely be useful in the future.

  2. I really appreciated reading this blog post! As a customer care representative, I am always trying to find ways to improve my skills and provide the best possible service to our customers. This article had some great tips that I will definitely be using to improve my performance. Thank you for taking the time to write this and sharing your insights!

Elevate Your Business With DialDesk

What are you waiting for?

Get started with DialDesk
Tell us about yourself

    Contact Sales

    Primary need

    Additional info?


    By clicking this, I accept the terms and conditions & privacy policies.

    Create your own personalised Customer winning map

    Customer Winning Map


    is the apt framework developed for deploying the right mix of People, Process & Technology in a business with a clear eye on increasing lead conversion, reducing customer acquisition & management cost, and winning customers for life.

    By clicking this, I accept the terms and conditions & privacy policies.
    DialDesk Whatsapp Number