Shopify cart abandonment and Top 10 ways to reduce it

Shopify cart abandonment and Top 10 ways to reduce it

What is Shopify Cart abandonment?

When a customer adds items to their cart on your Shopify store but then fails to complete the purchase process due to various reasons, this is called Shopify cart abandonment.

Table of Content

What is the average cart abandonment rate?

The average cart abandonment rate ranges around 70%. It means that for every 100 customers who add items to their cart, 70 of them will abandon their cart before completing the purchase.

In a research done by Statista, it was found that when shoppers abandon their carts, less than a third return to buy the items they left, while a quarter of them buy the same product from different platforms.


Why do Customers abandon carts?

A latest research done by Baymard Institute found the following common reasons:-

  • Extra costs too high (shipping, tax, fees) (48%)
  • The site wanted to create an account (24%)
  • Delivery was too slow (22%)
  • They didn’t trust the site with my credit card information (18%)
  • Too long/complicated checkout process (17%)
  • They couldn’t calculate total order cost up-front (16%)
  • Website had errors/crashed (13%)
  • Returns policy wasn’t satisfactory (12%)
  • There weren’t enough payment options (9%)
  • The credit card was declined (4%)
Top 10 ways to Reduce shopify cart abandonment


  1. Send abandoned cart emails: Abandoned cart emails are a great way to recover the lost sales. By sending these emails, you can remind customers about the items they were interested in and offer them an incentive to finish their purchase. Abandoned cart emails are most potent when they are sent within 24 hours of the customer abandoning their cart.
  2. Start a rewards program: A rewards program is a good way to encourage purchasing again. When customers earn points or rewards for their purchases, they are more likely to come back and shop again.
  3. Use live chat: Live chat is also a way to answer customer questions and address any problems they may have regarding their purchase. Live chat can help to reduce cart abandonment by providing customers with the help they need to complete their purchase.
  4. 4. Offer many payment options: Offering various payment options to make it easy for customers to complete their purchase. When customers have choices for payment, they are more likely to find one that is suitable for them.
  5. Simplify checkout: The checkout process should be as simple and easy as possible. This includes using clear and to-the-point language, providing clear instructions, and offering multiple payment options. The checkout process should be easy to follow and should not ask for customers to enter too much information. Customers should be able to complete the checkout process within a few clicks.
  6. Use exit intent pop-ups: Exit-intent popups are to capture the attention of customers who are about to abandon their cart. These pop ups can offer discounts, free shipping, or other offers to encourage customers to finish their purchase. Exit-intent popups are triggered when a customer is about to leave your page. This is a great time to offer them a discount to stay and make a purchase.

According to the data provided by OptiMonk, cart abandonment pop-ups have an average conversion rate of 17.12%.

  1.  Run retargeting ads: Retargeting ads can reach out to the customers who have abandoned their cart. These ads will be shown to customers who visited your shopify store but left without making a purchase. These ads can help to remind customers about the items they were interested in and encourage them to come back and complete their purchase.
  2. Build trust during checkout: You can build trust by using trust signals, such as displaying customer testimonials, using security badges, or having a clear privacy policy. Trust signals are visual cues that let customers know that your shopify store is safe and secured. This can help to reduce cart abandonment by making customers feel more reassured about making a purchase.
  3. Use social proof: You can build trust by using social proof by displaying customer testimonials, showing how many people have viewed or purchased an item, or using the social media buttons. Social proof shows customers that other people have found your products or services to be valuable. It can help to persuade customers to complete a purchase.
  4. Make returns easy: Making replacements and returns easy is an amazing way to reduce cart abandonment. This includes having a clear and concise return policy, offering free returns, and making it easy for customers to contact customer service. When customers know that they can easily return a product if they are not satisfied, they are more likely to not abandon their purchase.

Author Profile

Deepak Kashyap
Deepak Kashyap
A CX expert, keynote speaker, and author, Deepak Kashyap has over 25+ years of experience. His talks on the subject are published on most prestigious forums, and his books have helped to spread awareness about how improving customer experiences can boost sales. Deepak is a prominent speaker who shares his expert opinion about customer experience.

Comments are closed.

Elevate Your Business With DialDesk

What are you waiting for?

Get started with DialDesk
Tell us about yourself

    Contact Sales

    Primary need

    Additional info?


    By clicking this, I accept the terms and conditions & privacy policies.

    Create your own personalised Customer winning map

    Customer Winning Map


    is the apt framework developed for deploying the right mix of People, Process & Technology in a business with a clear eye on increasing lead conversion, reducing customer acquisition & management cost, and winning customers for life.

    By clicking this, I accept the terms and conditions & privacy policies.
    DialDesk Whatsapp Number