Providing a stellar customer experience has practically been a cornerstone of business since spending and consumption have existed. However, now that the business landscape is growing increasingly competitive and companies are competing for customers’ attention more than ever before, delivering a great customer experience is even more important to increase conversions.
Here are some ways you can boost your conversions by keeping customers satisfied:
A significant part of increasing conversions is promoting customer loyalty — and, concurrently, customer lifetime value. Customer experience is closely linked to this, as 64% of companies rate customer experience as the best tactic for improving lifetime value.
By shifting your focus to how to boost customer lifetime value, you’ll establish the right mindset to make the customer experience work to increase conversions. Gear your strategies towards boosting the value of your customers, and the customer experience part will fall into place more naturally.
This goes further than just greeting customers with a smile; customer service includes every interaction before, during, and after a purchase. You must be thorough in turning your one-time buyers into repeat customers, as 47% of customers would take their business to a competitor within a day of experiencing poor customer service.
On average, companies make more money by retaining customers than by acquiring new ones. By getting to know your customers through social media, phone calls, and email, you can identify your most valuable customers and pay special attention to them to build the relationship — and generate more conversions.
Personalizing your interactions – in person or online – with your customers can do wonders for your conversions, as customized experiences can increase sales by up to 20%. Customers want to feel special, so provide them with personalized content to show them you care.
To build loyalty among your customers, it’s important to reward them for buying from your business. Seventy-three per cent of loyalty program members recommend the brand to others – meaning that treating your customers well through rewards like discounts, gifts, and more can quickly translate into revenues.
Author Profile Rajesh Ramachandran Expertise in regulatory and product compliance with over 15+ years of industry experience. Rajesh is an […]
Read moreis the apt framework developed for deploying the right mix of People, Process & Technology in a business with a clear eye on increasing lead conversion, reducing customer acquisition & management cost, and winning customers for life.