The Future of B2B Marketing in the Age of Social Text Analytics
As the saying goes, “the future is now.”
And never has that been more true than in the world of business-to-business (B2B) marketing.
Just a few short years ago, the idea of using social media to sell anything was considered somewhat heretical. But today, it’s not only accepted, but expected.
And as the methods and tools for social media selling continue to evolve, so too does the way we use data to inform our sales forecasts.
In particular, we’re seeing an increase in the use of social text analytics to help guide B2B marketing decisions.
Social text analytics is the process of extracting quantitative insights from unstructured text data. This can include things like social media posts, customer reviews, survey responses, and more.
By harnessing the power of social text analytics, B2B marketers can gain a deeper understanding of their customer’s needs and preferences. This in turn allows them to create more targeted and effective marketing campaigns.
So what does the future hold for B2B marketing in the age of social text analytics?
Predictive Selling is one of the most exciting and promising new trends in sales forecasting. Predictive selling is all about using data to predict what your customers are likely to buy in the future and then using that information to sell them those products or services.
There are several different ways to go about predictive selling, but one of the most popular methods is called lead scoring.
Lead scoring involves assigning a numerical value to each lead based on their likelihood of becoming a paying customer. The higher the score, the more likely the lead is to convert into a sale.
Lead scoring can be a very effective way to prioritize your sales efforts and make sure you’re spending your time on the most promising leads.
However, it’s important to remember that lead scoring is just one tool in the predictive selling toolbox. There are many other ways to use data to predict what your customers want and need, and we’re going to explore some of them in this article.
Predictive selling is still in its infancy, but it’s already starting to have a major impact on the way businesses sell products and services. In the coming years, we expect it will become an essential part of any successful sales operation.
Reading this blog has given me some good tips to use in my own business and I finally have a checklist of what success looks like.