Cart Abandonment Statistics in 2023: Understanding the Latest Trends

Cart Abandonment Statistics in 2023: Understanding the Latest Trends

In the ever-evolving world of e-commerce, cart abandonment extends to be a significant concern for businesses. Understanding the latest cart abandonment statistics can provide useful insights into customer behavior and help businesses develop effective strategies to optimize their conversion rates.

Table of Content

The Average Cart Abandonment Rate in 2023

As of 2023, the average cart abandonment rate across industries floats around 70%. Meaning, on an average, approximately 7 out of 10 customers abandon their carts before completing the purchase. While this rate remains somewhat consistent, it is important to note that specific industries may experience slightly higher or lower abandonment rates based on their distinct circumstances.

Mobile Cart Abandonment

Mobile shopping extends to gain popularity, with a significant portion of online purchases being made through mobile devices. However, mobile users tend to have higher cart abandonment rates compared to desktop users. In 2023, mobile cart abandonment rates are estimated to be around 85%, highlighting the need for businesses to focus on mobile optimization and provide a seamless shopping experience across devices.

Device Switching

Device switching, where customers begin their shopping journey on one device and complete the purchase on another, is becoming conventional. According to recent studies, around 40% of shoppers swap between multiple devices during their online shopping experience. This behavior introduces additional challenges for businesses, as it requires seamless synchronization and coherent user experiences across different devices.

Cart Abandonment by Industry

Cart abandonment rates can vary considerably across industries. Some sectors, such as fashion and wardrobe experience higher abandonment rates due to factors like comparison shopping, size and fit concerns, and browsing for style inspiration. On the other hand, sectors like travel and finance tend to have lower abandonment rates, as customers often have a clearer intent and urgency to complete their purchases.

Author Profile

Deepak Kashyap
Deepak Kashyap
A CX expert, keynote speaker, and author, Deepak Kashyap has over 25+ years of experience. His talks on the subject are published on most prestigious forums, and his books have helped to spread awareness about how improving customer experiences can boost sales. Deepak is a prominent speaker who shares his expert opinion about customer experience.

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